Farsley Celtic FC is a football club located in Farsley, Leeds. They currently play in the sixth tier of the English football pyramid. The club has been revitalised several times already, with varying levels of success. They were originally founded in 1908 but folded in 2010 and were reformed as Farsley AFC before returning to the name Farsley Celtic. A name the fans cherish and one unique to the region.

Since 2015, the club has undergone two rebrands. The most recent change was a change of playing colours as well as the crest. The new crest however, is already outdated and desperately needs reinvigoration. While their logo is definitely distinctive, it does the club no favours in the modern game.

The club needs a crest that provides them with an identity, gives them a symbol, and can be applied commercially. I have taken it upon myself to redesign and rebrand the team once more in order to catapult the club into the modern age. Alongside the crest, the club could do with an updated social media package. With so much of our football being consumed online and such distant away days, many fans have no choice but to follow the game on social media. Why not make it exciting?

The aim of this project is to give the Celt Army a badge they can be proud to wear and for the ownership to join the elite of English football with branding that opens valuable doors. This project is in no way an official rebrand and is not affiliated with Farsley Celtic FC.

The brand of Farsley Celtic FC is yet to be established, even in the local region. It is a business avenue that cannot be ignored and needs to be explored. I mocked up several potential uses of the alternative logo variations for kits and merchandise. Having a variety of logos is paramount when building a recognisable brand worldwide, especially for football clubs. Local support can only generate so much revenue... 

Farsley Celtic's social media recently took a massive hit when the club had to create a new Instagram page. This would have been the perfect opportunity to introduce a new look to their social media platforms. A fresh and exciting way to consume news and updates for the fans. I have designed a brand new social media package for the club that reproduces that matchday feeling for fans who could not make it to the game.

This concept used a lot of elements seen in the new crest. The colours, the Tree of Life, etc. all come together to create a distinctive and consistent style and design philosophy. The templates are easy to modify for each and every new game. This new look is a breath of fresh air for the fans.